ABOUT ME

With 15+ years in digital design, e-commerce, digital marketing, UX/UI/CX, and motion graphics, I lead high-performing creative teams that integrate strategy, design, and technology to enhance user experiences and drive revenue. I have successfully built and scaled in-house creative and UX teams, transitioning key design functions from external vendors to internal teams. This shift has improved collaboration with product teams, streamlined workflows, and reduced outsourcing costs, ensuring greater control over UI/UX strategy and execution.

Beyond design leadership, my impact extends to sales technology, where I’ve developed touchscreen presentations, 360° media tours, and AI-driven sales tools that have increased engagement and conversions. I ensure that design isn’t just visual—it’s strategic, user-focused, and revenue-generating.

Strong UX/UI Expertise:
In my role as Associate Creative Director at Travel + Leisure Co., I provided strategic creative direction for multimedia projects, emphasizing user-centric UI/UX experiences. I led the evolution of the design function into a high-performing team supporting both internal and external products. My commitment to user-centered design principles has consistently enhanced user engagement and satisfaction.
• Improved user engagement through optimized UI/UX strategies.
• Led the design of a new product experience that increased conversion rates.
• Developed scalable design systems that reduced production time by 50%.

Strategic Thinking:
I have a proven track record of conceptualizing and designing innovative multimedia solutions that resonate with target audiences. By aligning creative strategies with business objectives, I have successfully elevated creative services teams, driving growth and brand recognition.
• Spearheaded design initiatives that contributed to increase in customer retention.
• Implemented creative frameworks that improved team efficiency.
• Developed branding strategies that led to an increase in brand recognition.

Cross-Disciplinary Leadership:
I have mentored and led cross-functional teams of designers, developers, UI/UX specialists, and motion graphics artists, fostering collaboration and growth. My leadership ensures synergy between email, website design, marketing, and user experience, resulting in cohesive and effective creative outputs.
• Managed a team of 10+ senior designers across multiple disciplines and reduced outsourcing costs by 50%.
• Increased project turnaround efficiency by 35% through process optimization.
• Established workflows that improved cross-team collaboration, reducing revision cycles.

Impact on Frontline Sales & Revenue Growth:
With frontline sales contributing to 70% of total company revenue, I have been instrumental in developing and optimizing sales technologies that drive higher conversions and deeper customer engagement. By leveraging interactive experiences, and cutting-edge media, I have enhanced the way sales teams connect with prospects.
• Designed and deployed touchscreen sales presentations, leading to an increase in closing rates.
• Developed 360-degree media tours, increasing customer engagement.
• Created dynamic, audience-tailored sales presentations frameworks, improving sales conversion rates

Want to learn more about my education, career and awards? — Check me out on Linkedin.