May 2025 - Present
EBG Solutions
Vice President, EBG Studios
Lead enterprise-wide creative, UX/UI, and CX strategy across a multi-brand consumer and B2B digital ecosystem, including e-commerce, performance marketing, and internal sales platforms.
Modernized the design organization by transitioning from siloed Adobe workflows to a cloud-based Figma ecosystem, improving collaboration, governance, and speed to market.
Established scalable design systems and UX standards to improve brand consistency and reduce rework.
Drive performance-led creative execution aligned with data, testing, and conversion optimization.
Built and scaled cross-functional teams, reducing external agency reliance and improving delivery velocity.
Positioned EBG Studios as a centralized creative engine supporting enterprise growth.
Nov 2018 - Mav 2025
Travel + Leisure Co.
Associate Creative Director, Brand
Web & Interactive Media
Provide strategic creative leadership across multimedia, web, UI/UX, motion graphics, and sales technologies, aligning experience execution with business objectives in environments where frontline sales represented 70% of total company revenue.
Led and scaled the Design function into a high-performing, cross-functional organization supporting internal and external digital products, reducing production time by 50% through scalable design systems and operational modernization.
Oversee end-to-end project lifecycles, partnering with Product, Marketing, Sales, and Engineering to deliver user-centered, performance-driven experiences.
Develop innovative multimedia and interactive solutions that enhance engagement, strengthen brand consistency, and support revenue growth.
Leverage user insights, analytics, and iterative testing to continuously optimize UI/UX and improve customer experience outcomes.
Modernize workflows and production systems through automation and emerging technologies to increase efficiency, collaboration, and speed to market.
Sep 2014 - Oct 2018
Wyndham Destinations
Art Director, Brand
Interactive Media
Contributed to sales and instructional technology, including interactive sales presentations and web/mobile marketing strategies.
Developed design systems for mobile apps, streamlining processes and enhancing user experiences.
Automated development, design, and web tools, optimizing efficiency and productivity.
Created animations for web, email, and social media, driving user engagement and brand recognition.
Produced motion graphics for videos and online media, amplifying the brand's storytelling.
Led audio post-production and mixing, delivering immersive sound experiences.
Aug 2013 - Aug 2014
Westgate ResortsSenior
Art Director
Digital Marketing
Managed design marketing campaigns, focusing on conversion rate optimization.
Led the UX/UI and interactive design efforts, delivering engaging and intuitive user experiences.
Jun 2010 - Aug 2013
Meliá Hotels International
Sr. Multimedia Designer
Web & Media Production
Developed marketing programs and strategies, including web and mobile marketing.
Oversaw development, design and automation processes, ensuring high-quality artwork for web, email, and social media.
Managed technical production projects and coordinated with editors and developers.
Implemented guidelines and procedures to ensure brand consistency.
Led and directed media-related projects, delivering impactful outcomes.
Aug 2007 - Jun 2010
Wyndham Vacation Ownership
Sr. Multimedia Designer
Sales Technology
Produced artwork, graphics and designs for web, email campaigns and social media.
Served as a graphic designer for multimedia assets, creating engaging visual content.
Led web design and development efforts, including HTML and Flash projects.
Coordinated the interactive map development and served as a lead Flash designer and developer.
Produced motion graphics, including intros, logos, and TV spots.
Designed graphic user interfaces for kiosks and applications.
Developed interactive tour kiosks and authored DVDs and DVD-ROMs.
Contributed to sound effects for applications and mechanics.
Jun 2004 - Aug 2007
Inline Studios
Creative Director
Production & Sudio Management
Oversaw development, design and automation processes, ensuring high-quality artwork for web, email, and print.
